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Strategy mapping

Learn how to achieve your organization's strategic objectives in uncertain, unpredictable and volatile environments using strategy mapping. This series is your essential guide to the six-step strategy mapping approach.

Chess pieces are set for a game. The black pieces are in the foreground and white are in the background.

Strategy mapping emerged as a breakthrough in second-generation balance scorecards as a way to depict an organization's strategy and the key business drivers necessary for successful achievement of strategic objectives. While there is much literature on the what and why of strategy mapping, this series provides practical guidance on how to develop a strategy map for your organization that serves as a cutting-edge tool for improving your organization's financial performance.

Find out how you can close the gap between strategy formulation and strategy execution. In this four-part series, discover ways to increase shareholder value and help your organization achieve its maximum capabilities.

In this series, you will learn:

  • how to achieve your organization's strategic objectives
  • how to bridge the knowing-doing gap—the gap between strategy formulation and strategy execution—by applying this six-step strategy mapping process
  • ways in which you can improve financial performance, increase shareholder value and help your organization achieve its maximum capabilities
  • from examples—both real-life and fictional—of two organizations that implemented strategy mapping
    • you will follow the journey of a clothing manufacturer and a fictional roofing company to see how they achieved their strategic objectives using this important tool

Download the individual electronic publications, including an overview, guideline, and case studies, below.