Strategy mapping: A six-step process: Guidance

Close the gap between strategy formulation and strategy execution. Learn how applying this six-step strategy mapping process can help achieve your organization’s strategic objectives.

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Do you want to increase shareholder value? Do you need help bringing your organization to its maximum capabilities? Strategy mapping: Guidance walks you through a six-step strategy mapping process, using the case study of a fictitious ice hotel.

You will also learn about:

  • the optimal blend of revenue and productivity strategies with asset utilization
  • examples of overriding objectives
  • three types of value propositions
  • key financial, customer, internal and learning/growth strategies
  • additional resources


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Gain practical organizational insights and learn from industry experts at this annual event for not-for-profit financial leaders.