Terry Goodtrack
As president and CEO of AFOA Canada, Terry Goodtrack helps provide Indigenous people with finance and management tools to govern their communities. Find out how his work aligns with the Canadian Ideal of Good Business.
The Canadian Ideal of Good Business is the heart of the CPA profession. Hear trailblazing CPAs describe what “good business” in Canada means to them in a new video series.
The Canadian Ideal of Good Business is the higher purpose of the CPA profession. It speaks to the union of society and economy — a quintessentially Canadian value and trait.
As CPAs, we embody the CIoGB in upholding our reputation for clarity, acumen, astute action and sound judgement. Good business in Canada is what we stand for as a profession. It's why we do what we do.
There are two key elements that make up the Canadian Ideal of Good Business:
Check out our videos to hear trailblazing CPAs describe what the profession's purpose means to them.