Darryl Praill

Darryl is a new breed of marketer; recognizing the fusion of strategy, value, behavioural science, digital mediums, traditional outreach and guerrilla tactics. Over his career, he has raised approximately $70 million in venture funding, taken companies public, acquired firms and been acquired. Having his roots in developing advanced manufacturing applications using heuristics and algorithms to optimize productivity, Darryl evolved into the complete technology entrepreneur by owning sales, consulting, product management and marketing at world class companies including Sybase, Cognos, Webplan, CML Emergency Services and Sitebrand.

Darryl is both strategic and tactical, often resulting in outlandish and in-your-face campaigns designed to grab your attention and engage the target audience. His efforts have been chronicled in bestselling books and he is routinely quoted in major media publications. He is the co-founder and protagonist of My Lead Agency — an integrated marketing firm focused on driving revenue and measuring results. A graduate of Computer Science from Sheridan College, Darryl is a Forty Under 40 recipient, a husband of 25 years, a father of two amazing young men, and a very proud Canadian.