Business model design: Overview

Learn how to implement a strategic approach to analyzing and changing the way you do business. This introduction to the business model design describes a cutting-edge tool for ensuring your relevance, sustainability and growth.

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Any organization’s business model concerns the relationship between that organization and the people for whom it creates value. Business Model Design: Overview describes the tools you need in order to make it easy to:

  • understand, analyze, and design an organization's existing business
  • examine different and innovative ideas to change the existing business
  • create new businesses

You will learn about:

  • What is a business model?
  • Why is a business model important?
  • What can be done with a business model canvas?
  • How is the business model canvas used?
  • How can you add value to the business model design process?