Business model design

Learn how to achieve your organization's strategic objectives in uncertain, unpredictable and volatile environments. This four-part series is your essential guide to implementing a business model canvas approach.

Business person walking among subtle fog and hand-written business notes and ideas in the air

Business in the 21st century is characterized by an unprecedented rate of change, the nature of which is redefining the foundational beliefs of last century's businesses. Every organization has a business model, whether that model is expressed explicitly or is understood implicitly. What determines an organization's success is how well it understands and evolves its business model.

Barriers to entering markets are disappearing, and innovation and disruption are coming from new interests in the industry as well as from outsiders using new technologies. As a result, every organization must explicitly understand and design its business to ensure its relevance to customers and its sustainability and growth.

In this four-part series, you will learn:

  • how an organization's business model will create and deliver value to its customers, clients and/or members, and in return generate organizational value
  • how the concept of the business model is relevant to organizations of all sizes, across all industries, sectors and associations
  • that business leaders must adopt a designer mindset and support this with methods drawn from design and visual thinking, as well as the tools developed for business models and value proposition design
  • about the business model canvas, a key tool for describing, designing and challenging the way organizations do business
  • about creating innovation and prototyping new ways to do business
  • from the real-life journeys of two industries as each examines and evolves their individual business models:
    • consumer goods (Nespresso)
    • shaving (Razor and Blade)

Learn more about and download the individual electronic publications, including an overview, guideline, and case study, below.