Business model design: Case study 2 – Shaving

Learn from a real-life example how to implement a business model at your organization. Follow the journey of the razor and blades shaving industry, which achieved its strategic objectives using this important tool.

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Are you looking for a clear case study on the business model canvas process? Business Model Design: Case Study 2 – Shaving outlines how to disrupt a 100-year-old business using a business model canvas that challenges the shaving industry. The new model moves the industry away from the traditional transaction-based retail model and expands the value drivers of the buying experience.

You will see how two companies upended the solid business model of retail sales and advertising.

You will learn:

  • how these companies disrupted an industry
  • how they achieved success with two very different infrastructure approaches