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Strategy mapping: A six-step process – Guideline

Close the gap between strategy formulation and strategy execution. Learn how applying this six-step strategy mapping process can help achieve your organization's strategic objectives.

Have you considered using strategy mapping as a cutting-edge tool for improving your organization's financial performance and achieving its strategic objectives? Do you want to increase shareholder value? Do you need help bringing your organization to its maximum capabilities? Strategy Mapping: Guideline walks you through a six-step strategy mapping process, using the case study of a fictitious ice hotel. It will help you understand:

  • the optimal blend of revenue and productivity strategies with asset utilization
  • examples of overriding objectives
  • three types of value propositions
  • key financial, customer, internal and learning/growth strategies
  • where you can find additional resources