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Value creation decisions and measurement primer

How can CPAs play leadership roles in strategic decisions about future value creation challenges? We explore this and other questions in our primer.

Our Foresight report, The Way Forward calls for a reimagining of the CPA profession in a transformation that includes a strong focus on value creation decisions and measurement. 

As the focus extends to long-term value creation for organizations and their stakeholders, this primer prepares readers to engage in the new value creation paradigm. It provides a common understanding of the term “value creation” and introduces other fundamental concepts and definitions underpinning our ongoing research and thought leadership initiatives in this area.

You will gain a deeper understanding of why value creation is important to CPAs and learn how we plan to support the evolving future roles and competencies of CPAs in a rapidly changing business environment.