With a focus on public interest in this digital age, CPAs will be the stewards of trust by providing strong professional judgment and integrity for effective decision-making. Learn how Foresight: Reimagining the Profession is helping CPAs in complex critical thinking, ethical decision-making, transparency, accountability, leadership, and professional judgement in this emerging data-rich business landscape. CPAs will continue to be on the frontline of facing ethical questions and public skepticism as organizations adapt new technologies to their advantage. As trusted leaders, the role of the CPA will need to evolve to ensure that business technology aligns with the values of society, including fairness, security, privacy, and transparency. The CPA role will evolve to be the champion of complex and ethically based decision-making amid the explosion of data in this new digital economy. The CPA product is trust; therefore, integrity and ethical behaviour is paramount if CPAs are to retain and enhance their relevance to business and society. That is why we have assembled a team of CPAs and industry experts to lead our ethics and trust research and initiatives as part of the Foresight initiative. Tools and updates Check out the resources below to learn more about our trust and ethics work and other opportunities for you to get involved. Bookmark this page and keep checking back for the latest news and content.