Obed Maurice CPA leads his firm’s cloud accounting service. What keeps him up at night is not the influx of new technology, but instead ensuring that the accounting profession remains attractive to incoming top talent.
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We’re kicking off season four with Obed Maurice. Obed is a partner at Avail, a mid-sized business advisory and accounting firm in southern Alberta. He's a CPA and he leads the firm's cloud accounting service. It's a specialty he developed on his own as the founder of Maxim Management, one of Canada's earliest cloud accounting firms. Avail acquired Maxim in 2018.
What keeps him up at night is not the future of cloud accounting or digital services or the uncertain future of any of the industries Avail serves. Instead, Obed focused on something much closer to home for CPAs. What keeps him up at night is the uncertainty of how he can continue to attract top talent in the accounting industry. Listen to how he uses technology to attract top talent from across the country to help keep his business competitive.
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Disclaimer: The views and opinions expressed in this podcast are those of the guest and do not necessarily reflect those of CPA Canada
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Season 3 looks to answer questions like whether sustainability is an added burden or new opportunity, who should be responsible for it and whether the CPA can wait before incorporating sustainability into their practice.
In Season 2, topics include how CPAs can lead the drive to digital transformation, the role the CPA can play in fighting corruption and money laundering, and the roadmap to the modern CFO office.
This season explores topics such as what jobs CPAs will have in the future, the relevance of financial statements and looks at why accountants need to be the voice of ethics in the boardroom.