Wendy De La Rosa

Title/Position: Co-Founder

Company: Common Cents Lab

Wendy De La Rosa is a co-founder of Common Cents Lab, where she uses behavioural science to help people make better financial decisions. Her work has been published in Scientific American, PBS Newshour, Forbes, and Tech Crunch. In addition, she was recently named a Forbes 30 Under 30 honoree and a Daisy and Paul Soros scholar. Wendy is also a Ph.D. at Stanford's Graduate School of Business.

Prior to starting Common Cents Lab, Wendy helped start Google's first behavioural economics unit, optimizing product strategy and design, customer retention and engagement, and revenue across 30+ teams. Wendy was also a researcher at The Wharton School at the University of Pennsylvania where she collaborated with Dr. Adam Grant on research and application projects related to organizational behaviour, employee motivation and burn-out. She was also a private equity investor at Goldman Sachs.

Wendy holds a B.S. in Economics with a concentration in Management and Finance from The Wharton School at the University of Pennsylvania. She graduated summa cum laude and Phi Beta Kappa.

In her spare time, Wendy leads two monthly behavioural economic reading and discussion series in New York City and San Francisco.