Terry began his career in radio and then went on to become an award-winning copywriter for a number of Toronto advertising agencies. He created campaigns for many of the top brands in the country, including Labatt, Molson and The Hudson’s Bay Company. In 1990, Terry co-founded Pirate Radio & Television with a staff of 50, with eight recording studios in Toronto and New York City.
In demand as a keynote speaker, Terry talks about key marketing issues to companies and organizations in all sectors.
When Terry’s not creating advertising, he’s talking about it as the host of the award-winning CBC Radio One/Sirius Satellite/WBEZ Chicago radio show, “Under The Influence,” which was the follow-up to the hit series, “The Age of Persuasion.”
He has been given Lifetime Achievement Awards by the Advertising & Design Club of Canada, The Television Bureau of Canada, and the American Marketing Association.
He has also been granted Honorary degrees from McMaster University in Hamilton, Humber College in Toronto and St. Mary’s University in Halifax.
Terry has co-written a best-selling book called The Age of Persuasion: How Marketing Ate Our Culture, published by Knopf. His latest best-selling book, titled This I Know: Marketing Lessons From Under The Influence, also published by Knopf, is available in bookstores now.
Terry has a wonderful wife and three lovely daughters. Who like some of his work.