Noor, CEO of Human Endeavour, migrated to Canada from Pakistan in 1990 and obtained a master’s degree in computer engineering from the University of Toronto. After two decades in the technology industry in Pakistan and Canada, he founded Human Endeavour in 2004 to bring much-needed innovations to the non-profit sector through self-reliance and outside-the-box thinking in community-led programs. He has a strong commitment towards creating economic opportunities for newcomers and marginalized members through social enterprises. He envisioned and implemented the EPIC Social Innovation and Training Hub in Vaughan, Ontario, to provide business incubation services. A franchising model has been developed for EPIC and is being replicated in Bradford, Ontario. Another major focus for Noor is the health and wellness of seniors; his flagship program Healthy Outcomes of Preventive Engagements (HOPE) is being implemented at many locations, serving 750+ seniors. His initiatives have won numerous awards and recognitions. HOPE won the Innovation Award from the Ontario Ministry of Health and Long-term Care in 2010. HOPE was also selected in the Top 5 Age Friendly Initiatives in Turkey in 2013. EPIC and HOPE were recognized through the 3M Health Leadership Award in 2012. Noor is an affiliate member with the Centre of Excellence for Research on Immigration and Settlement (CERIS) at York University and has contributed research papers on community-based economic development and health at the national and international levels.