Title/Position: Senior Vice President, Marketing & Public affairs
Company: Business Development Bank of Canada (BDC)
Michel Bergeron was appointed Senior Vice President, Marketing and Public Affairs in 2012. He oversees branding and advertising, client experience, economic analysis, corporate communications, marketing, public and media relations, research, and digital experience.
Mr. Bergeron has over 20 years of private, public and parapublic experience, dealing with financial sector issues, strategic planning, communication, branding and international trade matters. He joined BDC in 1999 and has held a Corporate Planning; Director, Strategic and Business Solutions; and Vice President of Corporate Relations. Mr. Bergeron began his career in the federal government, where he worked n international trade negotiations for the Department of Finance.
He is a board member of Futurpreneur and president of marketing network of Québec.
Mr. Bergeron holds Law degrees from Laval University and Dalhousie University, and a Master of International Relations degree from Laval University. He also holds the Corporate Director (ICD.D) designation from the Institute of Corporate Directors.