Jeff Smith

Jeff Smith, CPA-BC founded the SupportingLines Institute to help leaders and teams perform so that people have a better human experience at work. He believes that great leaders see supporting lines, not reporting lines. SupportingLines helps organizations cultivate high-performance by combining its proprietary High-Performance IndexTM assessment with a framework to help teams improve their results.


Jeff Smith is a former tech CFO/COO with 21 years of non-profit board experience (Covenant House, Food Allergy Canada, Vancouver Female Ice Hockey). He is an active volunteer, currently donating 20 hours a week to four minor hockey teams. In the past he has also worked with United Way of the Lower Mainland, Coast Foundation and Junior Achievement of BC.


Jeff is a Certified Executive Coach, Chartered Professional Accountant, Certified Dharma Yoga Instructor (which earned him the nickname “Chief Yoga Officer”) and recipient of Business in Vancouver’s prestigious Forty Under 40 award (2011). When he’s not at work he is passionate about family time, practicing & teaching yoga, hockey coaching and personal development.