Jeff is just a typical Princeton-educated lawyer turned award-winning comedian, best-selling author and champion for behavioral economics. His second book, Dollars And Sense: How We Misthink Money and How To Spend Smarter – co-authored with Dan Ariely – was dubbed one of the best business/personal finance books of the year by The Washington Post ("A brilliant and accessible look at behavioral economics"), Business Insider ("It's the rare kind of book that makes you feel a lot smarter, while simultaneously giving you actionable tips for improving your daily life"), Audible.com, The Huffington Post and more. Jeff is also editor-in-chief of PeopleScience.com, a new thought-leadership platform for applying behavioral science to the modern marketplace. He won the Bill Hicks Spirit Award for Thought Provoking Comedy, writes for TV, politicians & CEOs, has appeared on CBC, CNN, FoxNews, MSNBC, Current TV & Sirius/XM and has toured most of the known world. Jeff uses humour, science and reason to understand, explain and change the world. The New York Times calls him “delectable,” CNBC says, “Laugh out loud - roaring” and his kids think he’s “cool.” His first book was the satire Get Rich Cheating.