Jeff is senior vice-president of the Group Retirement Services (GRS) division of Great-West Life and its subsidiaries, London Life and Canada Life. Since joining London Life in 1980 as a group sales representative, Jeff has held various roles, including vice-president of group sales, regional vice-president of individual sales, vice-president of the distribution division for Freedom 55 Financial and vice-president of sales and marketing for GRS. Jeff is involved with several charities and organizations, within both the industry and the community. He is an advocate of the Arthritis Society, is honorary chair of Hockey Helps the Homeless for London and area, has served as vice-chair of the Executive Board of Huron University College and frequently speaks to audiences all over Canada about leadership, strategy and success. Jeff received a Bachelor of Arts with a major in economics from the University of Western Ontario.