Heidi is a social psychologist, author, speaker and consultant. She serves as associate director of the Columbia Business School’s Motivation Science Center. Heidi is also an expert blogger for the Harvard Business Review, 99u, Fast Company, WSJ.com, Forbes, Huffington Post, and Psychology Today. Her HBR webinars, articles, and blog posts on management and personal effectiveness are consistently among their most popular. Heidi’s new book, Focus: Use Different Ways of Seeing the World for Success and Influence, co-written with E. Tory Higgins, has received rave reviews from Dan Pink, Robert Cialdini, Jim Kouzes, Dan Gilbert, Chip & Dan Heath, and many others. She is also the author of the bestselling books Succeed: How We Can Reach Our Goals and Nine Things Successful People Do Differently.