Erin Kelly is President and CEO of Advanced Symbolics Inc. (ASI), a company that uses Artificial Intelligence to improve market research and polling accuracy. Erin has over 20 years of experience as a marketing executive, most recently as Chief Operating Officer of a large advertising firm. Today, she is a pioneer in the new world of marketing research using Artificial Intelligence (AI). A veteran practitioner of traditional market research techniques such as focus groups, telephone surveys, quantitative and qualitative research, Erin is a strong advocate of using AI for much more accurate and cost-effective market research. She is a regular contributor to TVO, CBC news, The Globe and Mail, iPolitics, The Hill Times, Policy Magazine and Entrepreneur Magazine, educating marketers on the latest technologies and how they can benefit from them. Erin is a published author of two books on technology and marketing, a past recipient of the Forty Under 40 award for business leaders, and a sought-after speaker on marketing technology.