How to maximize the benefits and minimize the potential risks of social media

Social media has radically amplified the scrutiny that organizations and their boards of directors face, and changed the manner and urgency in which information is communicated. Learn how to help your organization take advantage of the benefits social media has to offer.

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Board Bulletin: Social Media – Questions for Directors to Ask is a high level overview that will enable boards to play a key role in helping your organization maximize the benefits and minimize the potential risks of social media.

It explains:

  • what you need to know about social media
  • what to expect from engaging with these platforms
  • how you can help your organization implement strong social media strategies

This will enable you to:

  • help your organization maximize social media opportunities
  • help your organization identify and manage potential risks
  • respond to problems if or when they occur

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