The P is for Professional: CPA Canada launches national multi-media advertising campaign

New ad campaign advances the vision for CPA to become Canada’s pre-eminent accounting designation and business credential.

A bold, multi-media national advertising campaign was launched today, raising awareness about the new CPA designation as efforts continue to unite Canada’s accounting profession under one banner.

The advertising uses clever wordplay to create strong, positive impressions about the value CPAs provide to all types of organizations. The campaign will be seen in various media — television, newspaper, billboards (airport) and online — and is targeted at the business community, the primary users of CPA services.

Various elements will run to the spring of 2014 with online advertising and a campaign microsite running throughout that period.

Click here to read the news release.