Putting financial literacy in the spotlight

November is Financial Literacy Month. Learn what it’s all about.

The fact that many Canadians are living beyond their means and are vulnerable to economic shocks highlights the importance of Financial Literacy Month  (FLM), which takes place each November in Canada.

A personal finance survey conducted for Chartered Professional Accountants of Canada (CPA Canada) in 2014 found that more than four in ten (42 per cent) of respondents are concerned about their personal debt. More than that, 26 per cent of the respondents agreed that they sometimes purchase things they cannot afford.

None of this should come as a surprise since the rate of debt to disposable income in Canada reached 164.6 per cent in the second quarter of 2015. In short, for every after-tax dollar that Canadians earned, they owed $1.65.

Borrowing costs remain low but that won’t last forever. So, it is alarming when the personal finance survey reveals that almost half of the respondents (49 per cent) agreed that a significant rise in interest rates would make it challenging for them to keep up with mortgage payments and other expenses.

FLM was first launched in 2011 by the Financial Consumer Agency of Canada (FCAC) and the Financial Literacy Action Group (FLAG) to highlight the value of financial literacy and to help Canadians establish healthy financial habits by promoting all the resources that they can access. Last year, FLM featured more than 1,200 workshops, seminars and other events across the country.

The conversation about helping Canadians got much louder this past June when Jane Rooney, the country’s financial literacy leader, officially launched the National Strategy for Financial Literacy – Count me in, Canada

Essentially, the strategy establishes a playbook reinforcing the fact that building financial literacy in Canada counts on the involvement and co-ordinated efforts of the public, private and non-profit sectors, all working towards a common goal. 

This year, FLM aims to use the national strategy as a springboard to rally support across the country in the effort to help Canadians become better money managers. 

The strategy sets out three goals for all Canadians:

  • manage money and debt wisely
  • plan and save for the future
  • prevent and protect against fraud and financial abuse

Yes, FLM is a wonderful opportunity to raise awareness about the importance of financial literacy, but effective financial education programs and initiatives are happening year-round.

All Canadians should have the access and opportunity to become better informed about their finances. And, Canada’s accounting profession is making that happen!

More than 11,000 Chartered Professional Accountants (CPAs) are trained and ready to conduct free financial education sessions in communities across the country through CPA Canada’s financial literacy program.  

No matter what day or month it is, it’s never too late for all of us to sit back and take stock of where we are and figure out what we need to do to start down the path of financial wellness. We know from our research that Canadians view money management as an important life skill.

So, this November, look for opportunities to gain valuable financial knowledge to better position yourself to make informed decisions. On the flip side, if you have to the financial expertise to offer support, consider ways you can share that knowledge with others.

To “count yourself in,” visit FCAC’s Canadian Financial Literacy Database to see the full range of financial education events taking place across the country. Also check out our financial literacy resources. Remember to join the financial literacy conversation online and stay connected via #FLM2015  and #CountMeInCA.


How are you sharing your financial literacy knowledge? Do you have any tips on money management?

This blog post was first published on the Huffington Post.

About the Author

Cairine Wilson, MBA, C.A.E.

Vice-president, Corporate Citizenship and National Leader Financial Literacy
Cairine Wilson is a member of the National Steering Committee on Financial Literacy.