Heather Whyte, MBA, APR Education and qualifications B.A. English, York University 1982 B.A. Post-Graduate in Journalism, Ryerson University, 1984 Master of Business Administration in Communications Management, Royal Roads University, 2005 Accredited in Public Relations (APR), 2003 As part of the Marketing, Communications and Public Affairs department, Heather is responsible for providing strategic direction to CPA Canada’s ongoing brand development and management, marketing innovation, and reputation risk management. Her responsibilities include oversight of innovative, integrated marketing and communications, public interest and policy strategies, member and stakeholder engagement programs, content development and internal and external channel management, and management of cross-functional teams, processes and operating systems that drive domestic and global recognition of the value, relevance and influence of CPA Canada and the Canadian CPA designation. Heather also provides the strategic direction for collaboration with CPA provincial bodies, international partners and internal stakeholders to enhance and protect the organization’s good reputation from ongoing, high-impact risks generated in the changing global environment. Prior to her work with CPA Canada, Heather was vice-president of Communications and External Relations at the Canadian Institute of Chartered Accountants (CICA) and chair of the National Branding Committee. Before joining the CICA, she was director of communications, marketing and membership for the Ontario Dental Association, and held various senior executive positions in the financial services industry. Before transferring into the communications field in 1993, Heather was one of Canada’s most respected business journalists, holding senior positions with the Financial Post, Financial Times of Canada and the Wall Street Journal’s Canadian bureau. Heather is an award-winning communications professional who has worked with large and small organizations across Canada. She has extensive experience in public relations and marketing in the corporate and not-for-profit sectors. Always active in her community, Heather has held several volunteer positions with not-for-profit organizations, such as The Learning Partnership and the Red Ribbon Campaign.