Heather Whyte, MBA, APR Education and qualifications B.A. English, York University 1982 B.A. Post-Graduate in Journalism, Ryerson University, 1984 Master of Business Administration in Communications Management, Royal Roads University, 2005 Accredited in Public Relations (APR), 2003 As part of the Strategic Communications, Branding and Public Affairs department, Heather is responsible for managing a team that tells the CPA Canada story through creative design, marketing and sponsorship programs, internal and external communications, social media campaigns and digital analysis. She is ultimately responsible for the strategic plans that lead to the awareness and elevation of the CPA Canada brand. Heather is a trusted strategic advisor to CPA Canada’s President and CEO Joy Thomas, as well as a leader in the transformative efforts of CPA Canada’s new digital engagement strategy. Recently, the CPA Canada magazine was added to the Strategic Communications, Branding and Public Affairs portfolio in order to align the potential synergies with electronic newsletters, branding, creative services, marketing communications and related activities. Prior to her work with CPA Canada, Heather was vice-president of Communications and External Relations at the Canadian Institute of Chartered Accountants (CICA) and chair of the National Branding Committee. Before joining the CICA, she was director of communications, marketing and membership for the Ontario Dental Association, and held various senior executive positions in the financial services industry. Before transferring into the communications field in 1993, Heather was one of Canada’s most respected business journalists, holding senior positions with the Financial Post, Financial Times of Canada and the Wall Street Journal’s Canadian bureau. Heather is an award-winning communications professional who has worked with large and small organizations across Canada. She has extensive experience in public relations and marketing in the corporate and not-for-profit sectors. Always active in her community, Heather has held several volunteer positions with not-for-profit organizations, such as The Learning Partnership and the Red Ribbon Campaign.