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What to know before you invest in crypto for your business

Through strong Treasury management, you can safely and knowledgably invest in cryptocurrencies.

A businessman looks at his phone outsideNDAX Wealth is designed for large crypto trades by individuals and institutions (Photo by Bram Naus on Unsplash)

When AMC announced in November that the movie theatre chain would begin accepting Bitcoin (BTC), Ethereum (ETH) and other cryptocurrencies, it was yet another sign that crypto has gone mainstream. 

Companies like Twitter, Tesla, Square and MicroStrategy have already begun to integrate crypto onto their platforms—whether as a means of payment or on their balance sheets and investment portfolio—further signalling its widespread institutional adoption.

It’s helped more and more investors see the appeal in cryptocurrency’s utility, built on peer-to-peer trading that allows for swift transactions without the need for traditional go-betweens. But the future has far more in store. 

“Cryptocurrencies have the potential to go well beyond Bitcoin’s initial premise as a way to send money without financial intermediaries,” says Calvin Jiang, Director of Institutional Sales for trading platform NDAX. “They can be programmed to simulate various contracts, and stable coins, whose value are pegged to fiat currencies, could allow for faster transactions for some kinds of financial services.”

But before you prepare to join leading institutions incorporating Bitcoin and other cryptocurrencies into your portfolio, it’s essential to understand the ins and outs of investing in crypto for your business. 

“You should never invest in anything that you don’t understand,” says CPA Amanallah Abbas, a Controller with NDAX, Canada’s top trading platform for buying Bitcoin, Ethereum and other mainstream cryptocurrencies. “Rather than having a blanket understanding of all cryptocurrencies,” Abbas says, “it’s important to recognize that every specific currency has its own risks involved.” 

Investors must be knowledgeable when it comes to the various currencies on the market and the risks involved—not only volatility but also matters of utility, usage and liquidity. Is Bitcoin best for your business? Could Ethereum best meet your enterprises investment goals? It’s even more important to choose your trading desk wisely, based on factors such as security, cost, speed and transparency. 

Treasury management can help answer those questions and allow you to make safe, informed investment in the crypto market. NDAX’s Over The Counter (OTC) trading desk is the best way for Canadians to safely and securely buy crypto. Only coins that have gone through stringent internal review by legal counsel are listed.*  

The NDAX Wealth platform has been designed with large-scale investors, both individuals and businesses, ($200,000+) in mind, providing access to a deep liquidity pool and a large selection of digital assets, all while providing a personalized service that allows you to trade at high volumes with no price slippage. 

“Institutions are beginning to understand the power of cryptocurrencies,” explains NDAX COO Tanim Rasul. “Many are investing in Bitcoin as a hedge against currency debasement and inflation. Others are understanding the opportunity of [decentralized finance] products for incredible returns in yield farming and lending protocols. The entire digital asset space has become an investment opportunity and has begun to reward first movers.”

Visit Ndax.io/wealth for more information on NDAX Wealth and how to get started. Catch-up with the mainstream and take the next step in building your businesses crypto portfolio. 

*This article was updated on February 3, 2022 to remove the reference to the Security Commission approving coins.