Man sitting and holding a copy of CPA Canada's annual report

CPA Canada’s Annual Report for 2017-18 outlines how the organization connected with individuals, organizations and governments to advocate for the public interest. (By Hadrian/Shutterstock)

Accounting | The Profession

Financial literacy awards, record growth and volunteer initiatives highlight our annual report

Partnership with Indigenous communities and financial literacy initiatives show strong leadership across Canada

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CPA Canada’s influence and recognition remains strong as it continues to serve as a trusted voice of the Canadian accounting profession, both domestically and internationally.

This is reinforced in the organization’s Annual Report for fiscal 2017-18 as it outlines how CPA Canada connected with individuals, organizations and governments to advocate for the public interest.

Here are some highlights from Our Journey Forward Annual Report 2017-18.

Financial literacy leaders

Our internationally-recognized financial literacy program took another significant step forward this past year with a host of new resources, publications and free in-person sessions to empower Canadians across all ages groups and backgrounds.

We led 1,900 educational sessions that engaged with 50,000 Canadians, and for the first time we expanded our program to include regions, such as Barbados and remote communities in the Arctic.

Our work in this space garnered us much recognition, along with two awards—Excellence in Financial Literacy Education (EIFLE), from the U.S.-based Institute for Financial Literacy, and the Thought Leadership Initiative of the Year Award as chosen by The Accountant in the U.K.

Partnering with Indigenous communities

CPA Canada is proud to continue our collaboration with the Martin Family Initiative, a program in which professional accountants mentor Indigenous high school students with the goal of increasing graduation rates and encouraging students to enroll in post-secondary education.

The program currently includes more than 140 CPA volunteers and is now active in 27 schools in seven provinces as part of our greater efforts to reach out to and engage with Indigenous communities across Canada. We also continued to work closely with AFOA Canada (formerly the Aboriginal Finance Officers Association of Canada) to build on our memorandum of understanding (MOU, further aligning AFOA’s Certified Aboriginal Financial Manager program and CPA Canada’s Advanced Certificate in Accounting and Finance program to create a partnership that will offer more pathways to the profession for Indigenous students, and support capacity building in Indigenous Communities.

Adapting to changing technologies

With new technologies such as blockchain continuing to disrupt the traditional business landscape, we’re at the forefront of understanding what these changes mean for our members and the accounting profession.

In our report, Drivers of change: Navigating the future, we looked ahead to 2030 to inform business leaders on regional and global trends. We’re also encouraging CPAs to engage in our recently launched initiative, CPA Canada Foresight: Reimagining the Profession, to join the digital conversation and offer your insights on the future of the profession.

Record growth on social media

The development and launch of a new social media strategy paid off in spades as we surpassed our target growth numbers across all four major platforms—LinkedIn, Facebook, Twitter and YouTube. LinkedIn showed especially high engagement levels with our channel now having more than 58,000 followers. Story-driven content also bolstered our overall online presence, driving nearly 110,000 visitors to our CPA Canada website.

The ONE National Conference 2017

Our annual conference was held in Ottawa and involved more than 1,300 attendees from across Canada, the U.S. and overseas coming together for thoughtful discussions on the future of business and the profession. It also featured a special recorded message from Prime Minister Justin Trudeau, praising CPAs for working to build a “clean-growth economy that will be sustainable for generations to come.”

The event gave members four different areas of focus to customize their experience, with sessions on management accounting and finance, leadership, taxation, and financial reporting and accounting.

“The need for adaptation and innovation is on the rise,” stated Joy Thomas, president and CEO, CPA Canada, during her welcome address. “Senior leaders in business are facing new levels of complexity. How we respond to this is critical. Next-generation CPAs must be flexible, future-focused and accountable.”

FOR MORE

Read our annual report to gain more insight on an impressive year of growth for CPA Canada and to learn more about our goals for the future of the profession.