A recent Forbes Insights survey of CEOs, COOs, presidents and managing directors explores how the shifting business environment requires a change in the way leaders think and act — and why those who do not reframe their mindset to fit the times will be left behind.\nKey findings\nInnovation \nFaced with a competitive environment, demanding consumers, fluctuating customer needs and the acceleration of competitive threats, innovation is the key to achieving market share.\nTechnology \nTechnology is increasingly becoming a multifaceted enabler in effecting change. Nearly three-quarters (72 per cent) of respondents see tangible results from digitization in the area of market share increase and 66 per cent are experiencing tangible results from digitization in the area of product innovation.\nDisruption via disintermediation \nCompanies are rethinking their corporate structures by eliminating intermediaries and sizing up smaller competitors. Seventy percent of global leaders say they are concerned as to whether their company will still be relevant and competitive in two years. More than half of respondents (51 per cent) report that disintermediation is having the biggest impact on their business.\nThe next-generation customer \nTechnically savvy and well-informed, today’s consumers demand consistent and 24/7 service across multiple channels. Sixty-two per cent of business leaders say the concept of loyalty is almost or fully obsolete — a perspective that’s particularly present in large enterprises.\nCulture counts \nSeventy percent of leaders cite the importance of having a unified culture to achieving business goals. Nearly 60 per cent of CEOs report that their culture is changing due to the millennial generation.