CPA Canada’s website now receives over three million visitors a year, up 33% from 2015. We dig into the analytics to discover what piqued your interest. Read on for our second annual year-end review. \nTOP STORIES\n\nThis year’s top Member News story also happens to be one of the most-read stories on the CPA Canada website. “It Pays to Be a CPA” includes an interactive report and an infographic.\nIt pays to be a CPA\nThe second biennial CPA Profession Compensation Study surveyed 27,863 professional accountants across the country.\nPersonal finance cheat sheet — 2016\nDavid Trahair’s original personal financial cheat sheet was a huge success. In 2016, the CPA came back with some important updates.\n9 ways to boost your CPD\nWhether you’re starting out as a CPA or have been in the business for years, you have many options to update your skills and knowledge.\nMOST-WATCHED WEBINARS\nCPA Canada’s leadership and management webinars, which have drawn up to 17,000 registrations, continue to draw crowds. “I like webinars that are related to personal development that you can utilize in both your work and home lives,” commented one viewer. All webinars can be viewed on demand. \nGoals at work\nTap into the research and science beyond what works and what doesn’t. Dip into some neuroscience, positivity truths and myths and behavioural principles.\nFollowership: Leadership is half the story \nThis followership/leadership webinar is for everybody who cares about having more influence and impact at work. Based on more than 10 years of research, the session offers a host of new ideas and practical advice.\nGrow your capacity for career success \nThis webinar focuses on your capacity to grow, meet challenges and take on greater responsibility. All are key ingredients for career success.\nMOST-VIEWED VIDEOS\nCPA Canada’s video library continues to grow. This year’s most-viewed video, which already has more than 370,000 views, is the 15-second advertisement for the CPA brand campaign. \nNavigating change \nThe only constant in today’s business climate is change. CPAs keep businesses in the forefront of change by using data and analytical skills to make informed, insightful decisions.\nCPA Canada’s professional learning and development program \nCPA Canada’s professional learning and development (PLD) products are interactive, flexible and context rich. They are delivered in a variety of methods: in face-to-face classes, online or through a blend of in-person and virtual study.\nThe ONE National Conference \nCPA Canada’s The ONE National Conference is a two-day, multi-track event that allows you to customize your professional development.\nTOP FACEBOOK LIKES\nTax was a hot topic on Facebook this year. Posts about The Commodity Tax enewsletter, EY’s Complete Guide to GST/HST and the Commodity Tax Symposium had the highest reach. The ONE National Conference photo album received close to 6,000 likes, shares and views.\nTOP TWEETS \nFor the second year in a row, Bell’s Let’s Talk day tweet, which highlighted mental health awareness, was the most retweeted post of the year. Tweets about financial literacy and CPAs affecting change also scored high, as did our federal budget brief and a story about our incoming CEO. \nJan 27, 13:40 Today is #BellLetsTalk day. RT to spread the word on mental health and erasing #stigma @bell_letstalk\nNov 2, 15:05 "I think there should be a mandatory financial literacy course in high schools." @PatForanCTVNews #CPAFinLitConf... https://t.co/fHKpUGeHuy\nNov 3, 17:04 See how a CPA can keep your business at the forefront of change. https://t.co/DYmonf8xbS\nMar 23, 1:45 CPA Canada's 2016 Federal budget brief https://t.co/H2KDpuf5j9 #bdgt16 #cdnpoli #budget2016\nFeb 8, 14:15 Joy Thomas has been appointed president and CEO of CPA Canada, effective April 1, 2016 https://t.co/vsUiZYYnNa \nTOP LINKEDIN POSTS\nWomen in business continued to be a growing interest. One of the top posts on this network was about reaching gender parity and the World Economic Forum’s 2016 Global Gender Report. Other top posts were related to courses and conferences, and the fulfillment of CPD hours. \nTOP 3 CONFERENCES \nThese CPA Canada conferences had more attendees than any other. \nThe ONE national conference \nThe ONE is the must-attend, multi-track event of the year. ONE powerful network. ONE unparalleled learning experience. ONE exceptional opportunity.\nPublic sector conference \nIf you’re a senior financial professional in the public sector or with a not-for-profit organization that follows PSAB standards, this annual event in the nation’s capital (which livestreams across Canada) is the place to be.\nMastering money conference \nCPA Canada’s first annual financial literacy conference is a must-attend for those who want to learn how organizations improve the financial health of Canadians.\n \nEditor’s note\nWe’re pleased to announce that Member News won a second silver Canadian Online Publishing Award (COPA) for Best Email Newsletter this past November.\nThe Member News editorial team wishes you a wonderful holiday season! \nThe next issue will land in your inbox on Jan. 9, 2017.