WHO SHOULD TAKE PART IN THIS? The CPA social media campaign is a way for you to join the PROs and show your CPA pride. Members, students and fans of the PRO campaign are encouraged to take part by sharing your CPA pride on your social media profiles using the hashtag #CPAPROud. HOW CAN I PARTICIPATE? Keep an eye out for CPA ads and be creative! When you spot the CPA brand, snap a creative photo or shoot a short video. Upload your content to any or all of your social media sites and encourage others to share it. The sky’s the limit in terms of creativity when it comes to turning PRO. Make sure you tag @cpacanada and use the official campaign hashtag #CPAPROud so we can find you. CONNECT WITH US Don’t forget to connect with us and follow us on: Twitter LinkedIn YouTube Facebook HOW LONG DOES THE CAMPAIGN RUN FOR? Start sharing February 9 through to March 15, 2015. But #CPAPROud shouldn’t stop there. We encourage you to keep sharing and posting as you come across the CPA brand. WHY SHOULD I PARTICIPATE? You may have seen the CPA brand national advertising campaign on billboards, transit ads, print and digital media. You’ve enjoyed the clever word puzzles that all ended with the question “Need a PRO?” Now, it’s your turn to join the PROs and take part in our campaign. WHAT IS THE OFFICIAL HASHTAG? Use #CPAPROud when sharing your photos or videos online. WHAT WILL YOU DO WITH MY PHOTOS OR VIDEOS? The most creative submissions will be featured in CPA Magazine, CPApro.ca and on our social media channels. We will also share your tweets and posts! WHERE CAN I FIND THE CPA ADS? Outdoor ads Find outdoor billboards and street level ads in: Vancouver Calgary Edmonton Regina Winnipeg Toronto Ottawa Montreal Halifax Fredericton Saint John Moncton Charlottetown St. John’s Airports They can also be found in airports in: Vancouver Calgary Toronto Ottawa Montreal Moncton St. John’s Print and online Print and online ads can be found in: Business magazines such as Report On Business Magazine (ROB) publish date February 27th Globe & Mail Franchise feature, National Edition - Feb 16th issue Online news sites such as: Postmedia Toronto Star La Presse Les Affaires SEE THE CAMPAIGN The 2015 winter brand campaign will be across Canada until mid-March. Watch the CPA brand video to see the new ads.