CPAs navigate change and drive success

Navigating Change is the tagline for the CPA profession’s branding campaign that launches later this month.

The new campaign focuses on the ability of CPAs to leverage their expertise and ethical fortitude to navigate through disruptive change by anticipating the unexpected, making sense of complexity and analyzing data to make successful business decisions.

CPA brand advertising and marketing and communications undertaken since the launch of the Canadian CPA designation in 2013 have successfully driven unaided awareness of the CPA brand to an impressive 39%. Aided awareness now stands at 82%.

This year’s ad campaign, created by Toronto-based agency DDB, aims at increasing understanding of the tangible value that CPAs bring to businesses and other organizations. The campaign will be seen on Canadian television, in business magazines and across the Internet.

The CPA provincial bodies and CPA Canada will help drive understanding of and demand for CPAs among employers through direct communication with key stakeholders. The work that CPAs do in their professional lives and communities will prove the value of CPAs.

The campaign launches on October 17. Mark the date on your calendar, and check back here to read more details.

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