The third wave of the CPA national brand advertising campaign is officially in market. By pairing puzzle pieces with select business traits, the campaign strengthens the awareness and value that CPAs bring to the business world. The visuals illustrate the attributes and expertise of CPAs — whether bringing together insight on strategy, finance vision or clarity — CPAs are the business experts that see the bigger picture. “Our new campaign cleverly illustrates that CPAs are leading financial and business experts that organizations can count on for success,” says Heather Whyte, vice-president of Strategic Communications, Branding and Public Affairs at Chartered Professional Accountants of Canada (CPA Canada). Use #CPAproud to join the online conversation through social media. Select your own puzzle pieces to showcase why CPAs are “the right fit for business.” Keep an eye out for ads in print, digital and out-of-home spaces, as well as on TV.