The evolution of trust in business: From delivery to values

This World Economic Forum report explores new approaches for trust building.

The Evolution of Trust in Business: From Delivery to Values  provides you with information on:
  • trust-building and how it contributes to business competitiveness
  • key barriers for implementation
  • hard facts companies need to consider


An important finding from this study is that investing in trust generates tangible business benefits, with measurable fiscal and non-fiscal impacts. The research findings highlight five areas of benefit.

Trust enables a business to achieve:

  • better business terms, processes and conditions
  • enhanced innovation and entrepreneurship, which contributes to competiveness
  • more loyal, productive and engaged employee relationships
  • stronger external relationships
  • greater resilience to withstand shocks and crises more effectively

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CPA Canada


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