Growing the digital business: Accenture mobility research study

Receive insights into key digital trends from the findings of a recent study by Accenture.

Accenture recently released a report highlighting key findings on the latest digital trends.

Key findings:

  • executives are more likely to expect digital technologies to help deliver growth-oriented benefits — such as creating new revenue opportunities and supporting better customer engagement — than efficiency
  • 70 per cent of executives said that digital technologies have greater potential for transformation when implemented together rather than individually
  • analytics has overtaken mobile as the digital technology commanding the most attention from companies
  • there’s a potential link between digital adoption and profitability
  • companies rating themselves as more profitable than competitors also appear to expect more out of digital technologies and to be further ahead in their digital transformation
  • security concerns are cited as the most common reason for holding back broader deployment of digital technologies in many companies
  • other challenges include keeping current with technology, resource constraints, technical integration issues and the fact that most companies’ approach to digital is not unified

About the Author

CPA Canada


Highlights

Our Firm Directory allows you to search for Canadian CPA firms using our interactive map as well as other criteria.

Jointly presented by CPA Canada and CPA Ontario, The ONE is the must-attend, multi-track event of the year, designed for all CPAs who want to be at the top of their game.