Social business global executive study and research report 2014

Learn about executives’ views of the social business opportunity and how companies are harnessing its value to transform their organizations.


  • social business is perceived as important both today and in the future
  • employees want to work for companies that excel at social business
  • measurement sophistication is starting to prove the value
  • social business maturity is related to the level of results companies achieve
  • companies can fuel social business maturity by focusing on its three primary drivers:
    • using social business data in decisions
    • having a leadership vision premised on the belief that social can fundamentally change the business
    • moving social business beyond marketing to realize that vision

View Deloitte’s 2014 Social Business Global Executive Study and Research Report.