Oops!

If it ain’t broke, why fix it? Here’s a statistical look at some of the more memorable examples of companies that – after introducing a new and improved product – had to eat crow.

20: Percentage drop in sales of Tropicana Pure Premium orange juice after new packaging was introduced in 2009. Less than two months after the change, the company said it would return to the original design.

 

24: Number of hours it took for Loblaws to backtrack on its 2016 decision to stop stocking French’s Tomato Ketchup, following complaints. “Disappointed @LoblawsON deciding to cut #French’s #Ontario grown #ketchup vs. promote it. Those are home-grown jobs,” a typical tweet read.

 

77: Days after the Coca-Cola Co. launched New Coke – an updated version of the pop – that the company returned to the original version in 1985. One poll showed only 13% of drinkers liked the new taste.

 

400: Number of Australian Glad Wrap customers who complained on Facebook in 2015 after the cling-wrap firm moved the metal cutter from the base of the box to the inside lid. The firm quickly returned to the old configuration.

 

1,000: Percentage increase in the price of original Arnott’s Shapes Pizza crackers on eBay after the Australian company introduced new flavour formulations in 2016. Outrage soon forced Arnott’s to reintroduce the original recipes.

 

2015: Year General Mills announced it would replace the electric colours produced by dyes such as Red 40 in Trix cereal with natural colouring. “It’s basically a salad, now,” complained one angry customer. Trix returned to the original artificial hues last fall.

 

900,000: Sales in kilograms lost to Canadian beef producers when Vancouver-based Earls restaurant chain announced in 2016 it would buy certified humane meat from Kansas. Alberta ranchers complained; Earls backtracked and apologized.