Serenity now

As the owner of Fredericton’s Sorella spa, Trisha Fournier-Hoyt uses her business acumen and accounting skills to help people relax and rejuvenate.

When Trisha Fournier-Hoyt took over a spa in Fredericton six years ago, she wasn’t just getting into it for the regular facials; she was looking for a way to connect with her sister, a physician who has a business in PEI in cosmetic dermatology. After a business became available and she found that her values aligned with the previous owner’s, Fournier-Hoyt jumped in. She added salon services to the spa’s offerings and rebranded, working with a marketing colleague to come up with the new name, Sorella (it means “sister” in Italian).

Today, Fournier-Hoyt has a reliable team that manages Sorella when she isn’t there (the professional accountant also works as the director of finance and operations at the University of New Brunswick), but it’s no coincidence that the brand has been successful since she took over. “People who get into the trade don’t always have a solid business background. I’ve watched a lot of salons come and go,” she says. “The knowledge and leadership skills I gained through my experiences in accounting and my MBA helped me take my business to the next level,” she says. “It’s rewarding. Many of us accountants don’t take enough time for ourselves. At least we can set aside a few hours to rejuvenate.”