Measuring performance

The Canadian CPA brand is maintaining high levels of recognition and approval, according to the latest research conducted by the profession.

The Canadian CPA profession is highly regarded by stakeholders and the public, according to the latest brand research conducted by the profession. For the third year in a row, CPA Canada has tracked the growth of awareness and recognition of the CPA brand. As the charts show, the profession is maintaining high levels of approval.

“The success of the profession’s branding campaigns during the past three years far exceeds industry benchmarks,” says Heather Whyte, CPA Canada’s vice-president of strategic communications, branding and public affairs.

“The campaigns are propelling the Canadian CPA profession toward its vision of being the pre-eminent, globally recognized business and accounting designation.”

Four charts

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