New recruits

University and college seniors are months away from graduating and entering the workforce. Here’s how grads have been wooed by employers through the years.

6: Jobs found in 1985 by philosophy students at the University of Toronto following a teacher-paid junket to Washington, DC. “We’ll rent an apartment in a hotel near the philosophy conference, stock it with booze and work like mad to get our grads jobs,” said the department’s chair at the time.

15: Percent of US-based companies among employers attending Wilfrid Laurier University’s two job fairs during the 2000/2001 school year. Three years earlier, US attendance was “negligible.”

20: Dollars University of Toronto engineering students each paid in 1986 to hire a marketer to promote them to corporate Canada. “We got fed up with engineering grads from the University of Waterloo always getting more jobs,” one student said.

25: University events scheduled in September 2006 by one Canadian high-tech employer. “If you’re not there in September you run the risk of missing out on some of the top talent,” said one recruiter. “You can’t waste a minute.”

50+: Buses hired by Northern Telecom to transport about 1,000 handpicked graduating students to an all-expenses-paid job fair in Ottawa in 1997. The company spent more than $500,000.

200: University of Alberta commerce grads “wined and dined” in 1981 by about 120 businesses. Most firms go to campuses in the fall and hire by mid-January.

2001: Year KPMG started its campus ambassador program in Canada to recruit gen-Y employees. Students return to campus with branded knapsacks, coffee mugs and more for fellow seniors.

Up to 10,000:
Dollars paid to attend campus job fairs by Internet service provider UUNET in 2001. The firm also hired a plane to fly over Toronto with a banner reading “Cool jobs at UUNET.ca.”

About the Author

Steve Brearton


Steve Brearton is a freelance writer in Toronto.

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