Keek chic

Toronto accountant Alexander Macdonald is CFO of popular social media network Keek.

If imitation is the highest form of flattery, then Alex Macdonald, CFO of Toronto-based social media network Keek, must be blushing. Earlier this year, Twitter announced it would allow users to post 30-second videos on its site, mirroring the 36-second video status-updates unique to Keek. "We felt it was a validation of our business model," says Macdonald of the video length. "We’re not microform like Vine, or longform like YouTube — 36 seconds is enough time to tell a story, but short enough that people will watch it." The 29-year-old joined the TSX-listed company (which boasts more than 73 million users worldwide and two billion video posts in 2014 alone) in January 2014, and he played a vital role in Keek’s expansion into the US.

About the Author

Tamar Satov


Tamar Satov is managing editor of CPA Magazine.

comments powered by Disqus

Highlights

Chartered Professional Accountants of Canada (CPA Canada) annually offers its views on priorities for the federal budget. Review past submissions of pre-budget briefs and consultations, and post-budget release opinions and commentary.

Our Firm Directory allows you to search for Canadian CPA firms using our interactive map as well as other criteria.

Jointly presented by CPA Canada and CPA Ontario, The ONE is the must-attend, multi-track event of the year, designed for all CPAs who want to be at the top of their game.