Professional matters: news and views for members — September 2014

Gigi Dawe and eight other women are recognized as leaders in corporate governance, CPA steps up its branding campaign with new billboards, and more.

PLAY MAKERS

Gigi Dawe recognized as leader in governance

David Beatty says Canada is No. 1 in the world for corporate governance, thanks to nine powerful women.

Beatty offered his A-team list — which includes Gigi Dawe, CPA, CA, CPA Canada’s principal, research, guidance and support — during a rousing speech at a special reception to mark the 100th offering of the Directors Education Program. Beatty is Conway director of the Clarkson Centre for Business Ethics and Board Effectiveness at the University of Toronto’s Rotman School of Management.

"These are all extraordinary, highly regarded women," says Beatty. "Gigi was a vital part of a steering committee that put together the International Corporate Governance Network conference in Toronto in 2010, and closely involved in setting up the Directors Education Program. She’s one of the team."

Beatty’s B-team of governance champions — all men — includes Michael Wilson and Stephen Jarislowsky. "I wanted to arouse the audience and annoy the men," he laughs. "They loved it. There’s a huge push now for gender diversity on boards. If you want a job done and done well, just ask a woman."

UNIFICATION

Busy summer in accounting

On July 8, Nova Scotia’s three accounting bodies announced that they had entered a merger agreement. Yukon’s accounting bodies signed a merger agreement on July 3. In May, CPA Bermuda joined CPA Quebec and CPA Ontario as the third jurisdiction to become a full member of CPA Canada.

New bylaws allow members of Prince Edward Island’s three accounting bodies to join Ontario, Quebec, New Brunswick and British Columbia in using the CPA designation with their legacy designations.

Carol Wilding, FCPA, FCA, formerly president and CEO of the Toronto Board of Trade, is the new president and CEO of CPA Ontario. Shelley Thiel, FCA, will become CEO of CPA Saskatchewan after the province’s Accounting Profession Act has been proclaimed.

Read more at unification.cpacanada.ca.

DATA DIVING

The C-suite speaks

For details see cpacanada.com/businessmonitor.

TECH TALK

Definitions on the go

The 2014 edition of the bilingual Dictionnaire de la comptabilité et de la gestion financière has gone mobile. Access more than 17,000 English and 21,000 French accounting and financial management terms on your ereader, laptop, smartphone or tablet. Order yours from cpacanada.ca/menard.

BRANDING

CPA asks: need a pro?

 

This fall’s CPA branding campaign takes full advantage of our _ _ _ pensity to fill in the blanks.

New billboards add a fresh twist to the now-familiar blue-box headline campaign that focuses on the unique professional attributes of the chartered professional accountant. They include carefully chosen words that start with "pro" — such as "proficiency" and "profitable" — but drop the "pro." Beneath each headline is the teaser "Need a pro?"

"Filling in the blanks engages people in a way that will help make the CPA attributes highly memorable," says Heather Whyte, vice-president of strategic communications, branding and public affairs at CPA Canada.

The "Need a pro?" campaign is running across Canada on billboards and buses, and in print and online from September to the end of November. A second wave of headlines will hit in early 2015. See it for yourself at cpapro.ca/see-the-campaign.

CONFERENCE

Join us for The One

The whole country is coming together for The One, CPA Canada’s first national conference, on Sept. 22 and 23 in Toronto.

"The agenda’s been set by a committee of business leaders from across Canada," says Pam Robertson, principal, professional learning and development, of CPA Canada. "It’s like nothing else out there in terms of originality, depth and quality."

Attendees can choose from more than 40 sessions in leadership, financial accounting and reporting, management accounting, and finance. Four optional post-conference workshops will be held on Sept. 24.

The conference is already breaking records. By the beginning of July, more than 300 people had registered and exhibitor space had sold out.

"For networking, there’s nothing better," says Robertson.

For more details and to register, visit cpacanada.ca/nationalconference. On Twitter, use #CPATheOne to join the conversation.

"Taking action to strengthen our profession will benefit Canadians, businesses and our economy over the long term"

— Kevin Dancey, quoted in "United nation."

Visit cpacanada.ca/aplus to read the full story.

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