Mister Sandman

Toronto accountant Bill Kennedy is the cofounder of Travel Whisperers, an upstart that produces recordings to help business travellers sleep in noisy or unfamiliar environments.

Self-described as an "accountant who intentionally puts people to sleep," Bill Kennedy is cofounder of Travel Whisperers, an upstart that produces recordings to help frequent fliers drift into dreamland while in a noisy plane or unfamiliar hotel room. Based on relaxation techniques, the audio files use guided imagery and soothing music to put the listener in a physical state conducive to sleep. "Every time you listen to it, it works better," says Kennedy, an accounting software system consultant in Toronto. The company markets directly to business travellers on its website, Travel Whisperers.com, and also targets hotels with product offerings through California-based hospitality industry retailer Down Etc.