Letters and tweets — March 2014

Readers respond to the inaugural issue of CPA Magazine via mail and Twitter (January/February 2014).

We love the new magazine!

I wanted to express my congratulations to CPA Canada on publishing an excellent premiere issue of CPA Magazine. I read all the articles, which are specific, to the point and relevant to today's accounting environment. Best wishes for continued success. I look forward to future issues.

David F. Bellefontaine

The Canadian Issues Column "Retirement: A Heftier Bill than Expected" was very interesting and relevant to what I believe to be one of the greatest fiscal issues currently facing Canadian taxpayers.

Rick Wilson
Guelph, Ont.

I can remember reading my first CAmagazine 55 years ago when I commenced my articles in Penticton, BC. There were no photographs and the articles were pretty dry. The magazine would not have been of interest to anyone outside the profession. The first issue of CPA Magazine is a delight, with great articles, interesting advertisements and quality equal to the best business magazines today. Congratulations on a project and transformation well done.

Ken Lepin
Kamloops, BC

Congratulations! This is an excellent read with interesting short business articles as well as information for the profession.

David Leigh

Congratulations to publisher Cairine Wilson, editor Okey Chigbo and their team for the bold new editorial direction and modern look of CPA Magazine. It is a fitting successor to CAmagazine and CMA Magazine. I particularly salute the decision to open the publication to more than accounting topics as demonstrated by the cover story and the introduction of sections, all without compromising the quality and number of professional-related articles. All the best for the future.

Christian Bellavance
Former Editor-in-chief, CAmagazine

Not so much…

Congratulations on the first issue of CPA Magazine. For the inaugural issue, I was expecting it to be memorable, to reflect the times and to exude the professionalism of the CPA designation. Unfortunately, my impressions of the cover did not live up to my expectations, and the content left me wanting more. I must be in the minority, given that your decision to move from being "too accounting" comes from focus group feedback. Personally, I read accounting magazines as trade magazines. If I were a client in the waiting room of an accounting office, I would reach for Maclean's, Forbes or Time before CPA Magazine. As a CPA, what other source could I turn to for stories about CPAs, and where the information is about the accounting industry rather than the general business environment? Given the direction you want the magazine to go, Kirstine Stewart/Twitter is completely appropriate as a cover story. However, most CPAs don't actually relate to Twitter. Wouldn’t you have wanted a memorable, well-established company that also reflects the times? Twitter's future is about as certain as Bitcoin right now. Had I not known what CPA Magazine was, my first guess would be that it was a marketing magazine.

Charlene Cartujano
North York, ON

Ours is a serious profession: With client service and knowledge at its heart. Our professional magazine always has and should continue to reflect these fundamentals. My initial glimpse of the first cover of our new professional magazine made me wonder if someone in my home had subscribed to a movie magazine. The corresponding cover story most definitely did not talk to me as an accountant. I began reading the article with the belief that Twitter is a lightweight, shallow social media service. My impression did not change. I read nothing that conveyed that using Twitter would make me a stronger professional who could service my clients better. Good luck with the new magazine. I look forward to your publishing informative articles that are relevant to our profession.

Miriam Snowbell-Buckler
Thornhill, ON

I am disappointed with the cover: For the premiere edition of CPA Magazine. I’ve always enjoyed the fantastic artwork that adorned the covers of CAmagazine. I understand that you are trying to strike a new post-unification image, however it is a shame to throw away great ideas for the sake of change. There is nothing about this cover that would make me pick up this magazine and read it — nothing that does anything to positively promote our profession. You have wasted an opportunity for this premiere edition.

Ellen Murphy
Waterloo, ON


Jan 1

Doug Duke @DSHDuke

'Read it and #tweet' | Happy New Year @kirstinestewart #Twitter.

Nice spread in @CPAcanada magazine I read today!

Jan 2

Allan Fefergrad, CPA @BetterTaxCA

@CPAcanada the magazine looks so fresh and modern.

I love the front page topic and can't wait to dig in!

Jan 3

Rebecca Brown @rebecca_brown23

Snatched my mom's copy of the new @CPAcanada magazine to read muahahaaha (evil laugh) ;)

Jan 10

Kevin MacDonald CMA @k_macd11

Wow, loving the cover of the new @CPAcanada magazine that just got here.

I now have plans for Sunday #crazyguy