Poutine set to conquer Canada

After serving poutine in Quebec for 10 years, McDonald’s Canada wants to introduce the item to menus from coast to coast.

It's definitely not a light dish: fries topped with brown gravy and cheese curds. But that won't stop poutine from landing on more plates in Canada now that it's available at participating McDonald's restaurants across the country. Introduced 10 years ago at McDonald's in Quebec, the popular 50-year-old dish is a good revenue generator that brings in annual sales of $79 million. "We often adapt recipes from other countries, but in this case poutine is homegrown fare," says Anne Parks, director of menu management, McDonald's Canada. And that home is growing: "More than two-thirds of Canadians who enjoy poutine live outside Quebec. It's the right time to introduce [it] to our customers coast to coast."

About the Author

Yan Barcelo

Yan Barcelo is a journalist in Montreal.

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