Editor’s note: It’s just the beginning

Okey Chigbo welcomes readers to the premier issue of CPA Magazine: January/February 2014.

Welcome to the premier issue of CPA Magazine. This magazine aims to be a dynamite, kickasset, highly informative and entertaining source for business professionals in Canada — and anywhere else people crave reliable, well-written information. In other words, it is not only going to give you what you liked best about your legacy magazines, it is going to give you much more. CPA Magazine is ambitious. It will cross frontiers and enter spaces where no accounting magazine has gone before.

Creating a magazine has been a hugely intense undertaking. We crisscrossed the country attending focus groups that helped us determine what our core readers desired in a new magazine. We probed reader opinion via web surveys; we chatted with formal and informal groups of accountants. What we found is that our readers want a magazine they can leave lying around for clients to read; they want a magazine they can be proud of; ironically, they want a magazine that is not “too accounting.”

We listened. Here’s the result.

Readers asked for shorter bites of info, so we’ve created departments carrying newsy bits as well as longer columns and articles; we’ve brought a number of columnists on board to inform and encourage thought in new directions; we have a lifestyle department that investigates wine, travel, even song.

The features are short but packed with insight.

Can prognosticators of fortune predict the future? Perhaps they did with Kirstine Stewart, our cover profile , who last year was appointed managing director of Twitter Canada. Oracles foretold that Stewart’s life would be one of "extraordinary transitions,” writes Robert Colapinto, about a fortune teller visit she made years ago. The former head of CBC English services programming transitioned from mainstream media to social media in April 2013, where she hopes to “ramp up Twitter usage and its monetization.”

Ever heard of the Syrian Electronic Army? China’s People’s Liberation Army Unit 61398? Probably not. When the next war happens, the enemy will not need aircraft and tanks — elements of our infrastructure may just suddenly cease to function and we will be rendered powerless by faceless entities lurking in cyberspace. John Lorinc’s “World War E” on page 36 tells more. And on page 52, Yan Barcelo explains how aircraft manufacturer Bombardier created a new market segment with its CSeries jet in Fasten Your Seatbelts.

This, as always, is a work of collective enterprise: I’d like to thank the magazine staff who put in many, many extra hours; our publisher, Cairine Wilson, who provided guidance and inspiration; our project manager, Nicholas Cheung; project coordinator Agnieszka Pobedynska; our consulting art director, Barb Woolley; and all who provided input.

Readers, please tell us what you think. We look forward to your letters.

About the Author

Okey Chigbo


Okey Chigbo is editor-in-chief of CPA Magazine.

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