Dream Job: My Wild Ride on the Corporate Side with the Leafs, the Raptors and TFC

Former MLSE CEO Richard Peddie gives a behind-the-scenes perspective of a dream job turned nightmare in his book, Dream Job: My Wild Ride on the Corporate Side with the Leafs, the Raptors and TFC.

Infuriated. Flabbergasted. Blue in the face — literally — with wrathful dismay. These are the rabid fans of Leaf Nation, as they watch their storied franchise continue its breakaway to mediocrity while Maple Leaf Sports & Entertainment Ltd. (the Leafs’ books parent company) has increased its market value some six-fold to $2 billion over the past 15 years.

No apologist, Richard Peddie, former president and CEO of MLSE, spins an anecdote-rich tale of the frustrations (and very minor victories) helming the whipping boy C-suite for the woeful Leafs and Raptors and Marlies and — Crikey! — Toronto FC.

A must-read for sports fans, but also fascinating for those in the business world who enjoy a rock ’em-sock ’em, lessons-learned-behind-the-scenes perspective of a dream job turned nightmare.

About the Author

Robert Colapinto

Robert Colapinto is a Toronto-based freelance writer.

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