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Canadians are among the most likely workers in the world to recommend their employer to friends and colleagues.

Canadians are among the most likely workers in the world to recommend their employer to friends or colleagues, according to a study by staffing firm Kelly Services.

In a global survey of about 122,000 people, 40% of Canadians say they would be strongly inclined to recommend their employer as a preferred place to work, compared with 28% of respondents in the Asia Pacific region and 24% of those in Europe, the Middle East and Africa.

Surprisingly, compensation does not play a big role in an employee’s likelihood to refer their place of work to others.

In Canada, for example, a majority of respondents say “opportunities for personal growth/advancement” is the most influential factor, while globally, the majority cite “company culture/reputation” as the primary influence for the recommendation.

Other factors cited more frequently than compensation include “interesting or challenging work” and “personal fulfillment.”

About the Author

Tamar Satov


Tamar Satov is managing editor of CPA Magazine.

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