Is the razor losing its edge?

Beards are staging a major comeback in the US, and razor sales are the victim.

Beards are trending big time in the US — so much so that razor sales are suffering, according to a March report by French business newspaper Les Échos.

The new grooming preference was visible at the Oscars in March, with Jared Leto and Bradley Cooper both sporting large quantities of facial hair.

At Procter & Gamble, whose Gillette brand dominates the razor market, sales fell by 7.8% in the last three months of 2013 compared with the same period in 2012. At Schick, the drop in sales is "unprecedented," says CEO Ward Klein.

According to P&G chief financial officer Jon Moeller, the trend can be traced to the Movember prostate cancer campaign, which encourages men to grow moustaches.

But it might be too early to bid adieu to the razor. Men are shaving their faces less, says Moeller, but they are shaving other body parts more — a trend called "manscaping." The result? Gillette has now come out with its BODY razor.

About the Author

Yan Barcelo

Yan Barcelo is a journalist in Montreal.

comments powered by Disqus


Jointly presented by CPA Canada and CPA Ontario, The ONE is the must-attend, multi-track event of the year, designed for all CPAs who want to be at the top of their game.

Our Firm Directory allows you to search for Canadian CPA firms using our interactive map as well as other criteria.

You’re in the eye of the storm amid a swirl of slips, forms and receipts. Chart your way through tax-time turbulence with these updates and resources.