Shital Patel

Shital is the director of digital solutions for the Canadian Cancer Society, one of the leading charities in the country since 1938. Over the course of his 10 years there, Shital has played a key role in introducing, integrating and enhancing the society’s digital ecosystem, which currently engages more than 11 million web visitors and an equally active social media community. In an era where change is the only constant, Shital has overseen several strategic transformations involving digital marketing, social media, and digital technology, the outcomes of which have contributed to the society’s goal of raising a collective and strong voice against cancer.