Roxanne Joyal

Roxanne is CEO of ME to WE and founder of ME to WE Artisans. When she first travelled to Kenya as a teenage volunteer, her task was to start a fair trade program so women in the impoverished communities could sell their beadwork to visitors. In helping to empower these women, Roxanne found her calling. She went on to graduate from Stanford University with a degree in international relations, earn a coveted Rhodes scholarship and a law degree at Oxford, and clerk for the Supreme Court of Canada. But rather than pursue a conventional career, she chose to bring her training back to the communities that first inspired her.

As founder of ME to WE Artisans, Roxanne now leads social and economic empowerment initiatives for women in Kenya’s Maasai Mara. A beading project that started with 25 women now provides fair wages to more than 1,400. Roxanne’s continued commitment to the Artisans program has led to widespread retail traction, with ME to WE products now being sold in over 12,000 locations across North America through partnership with influential retailers.

As CEO of ME to WE, Roxanne led the creation of its unique volunteer offerings, allowing travellers to break free from a touristic experience and find meaningful connections in communities where ME to WE’s charitable partner, WE Charity, puts its 20-year history of sustainable development to work. She established Bogani Cottages and Tented Camp, a first-of-its-kind facility designed as a rejuvenating home base for youth, adults, families and corporate groups volunteering in Kenya. The success of Bogani led Roxanne to expand this niche experience with the creation of Araveli Cottages and Tented Camp in Rajasthan, India, and the Minga Lodge in the Ecuadorian Amazon.

In 2015, ME to WE became a certified B Corporation, an indication of high social and environmental performance, transparency and accountability.