Peter holds a BA in musical theatre from the Western Australian Academy of Performing Arts. After immigrating to Canada to head up marketing for the Flight Centre Group, he wanted to take advantage of his knowledge and passion for theatre, combined with his experience in sales and marketing, business planning, communications, and campaign management. Peter eventually found his ideal match at Vancouver’s Arts Club Theatre company, the largest urban not-for-profit theatre company in Canada. In his 10 years as director of marketing, the company saw subscription revenue growth of 240 per cent; it now has one of the largest audiences of any performing arts company in Canada. In November 2014, Peter became the executive director of the Arts Club. He has since overseen the opening of the BMO Theatre Centre (in collaboration with the Bard on the Beach Shakespeare festival) and the construction of the Arts Club’s new 250-seat theatre, the Goldcorp stage, both of which complement the Arts Club’s popular Stanley Industrial Alliance and Granville Island stages.